Daniel Herssein is a media industry veteran with over 30 years of executive experience in the media and advertising industry. Daniel is responsible for identifying and evaluating new technologies and assessing their suitability. Additionally, he guides the company’s software architecture and media modeling projects. In his previous position Daniel built and led Ogilvy & Mather’s Media Department computer applications group and represented O&M on the AAAA’s Media Technology Committee.
Mr. Herssein worked for Interactive Marketing Systems (IMS) and Telmar upon completion of his PhD course requirements at the Combinatorics and Optimization Department of Mathematics, University of Waterloo (Canada) in 1974. He earned a combined BS-MA in Mathematics from the City College of the City University of NY in 1972.