Consumer insights companies
Provide clients with direct, secure EzACCESS to marketing research survey data, with crosstab, sorted crosstab, trend reports, and branded delivery formats based on each provider's specifications.
New Age Media Systems, Inc.
Survey insights made easy.
NAMSI provides cross tabulation solutions for custom, international, and U.S. consumer insights survey data, helping media companies, research teams, agencies, and analysts generate reports, schedules, profiles, and reach projections from complex survey databases.
Survey data, made usable.
NAMSI combines software, data processing, customer support, and deep
media-research experience to help clients turn complex survey
databases into practical reports, schedules, profiles, and insights.
Solutions
Cross tabulation tools for syndicated and proprietary survey data.
Since its inception in 1984, New Age Media Systems, Inc. has focused on software tools and support for clients using syndicated or proprietary data in media planning, research, sales, and marketing. NAMSI specializes in PC-based tools that help end users extract reports and insight from survey databases.
Media companies
Use EzTAB and EzACCESS to analyze and distribute research intelligence enterprise-wide, turning audience data into targeted talking points and sales-ready reports.
Agencies and advertisers
Access proprietary studies and major syndicated surveys from a common reporting environment built for media planning, market research, schedules, and custom analysis.
Custom survey owners
Let NAMSI's team prepare difficult survey data and put proven retrieval, reporting, and distribution tools to work for internal users or external clients.
Platforms
EzTAB for analysts. EzACCESS for wider distribution.
EzTAB is the deeper analytical workstation. EzACCESS brings secure web-based access to marketing and sales teams that need simple distribution of data insights and analytics.
EzTAB
A client-server system used to crosstabulate, rank, duplicate, optimize, produce cume reports, and calculate reach and frequency projections across the syndicated data a client subscribed to.
EzACCESS
A web-based delivery layer for branded access, decision-tree exploration, secure client distribution, and sales-facing reports created from survey and consumer insights data.
Data processing
NAMSI worked with complex survey sources from major consumer insights companies, preparing data so retrieval and reporting could be faster, easier, and consistent for end users.
Crosstab
Rank
Duplication
Reach & Frequency
Optimization
Cume
NAMSI's server-centered architecture stored user information, runs, electronic codebooks, and program files on the company's servers rather than on each user's local PC, Mac, or network.
That same design enabled file/session sharing, virtual user teams, telecommuting, and practical support: NAMSI support personnel could share a user's file and advise when questions or problems arose.
Media research workflows
The product was built around complete media research workflows.
NAMSI's product language is practical and report-driven: reach and frequency scheduling, ranked reports, crosstabs, trends, shaded indices, demographic summaries, duplication views, and dashboard-style profiling.
Lineage
From punched cards to analytical workspaces.
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01
Printed summaries were not enough
Media buyers and sellers needed to ask questions beyond published tables: any question crossed by any other question, with bases, counts, profiles, and audience measures.
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02
Timesharing opened the door
Early media research systems gave users interactive access to syndicated data through terminals and shared hardware, priced by time or port access.
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03
The PC changed the cost curve
New Age Media Systems proved that tight PC-based software could deliver full crosstabulation capability at a fraction of the older mainframe and timesharing model.
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04
EzTAB became the workstation
EzTAB centered media analysts on fast crosstabulation, custom definitions, media ranking, and report production for print and later broader media research needs.
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05
Web delivery broadened the workstation
EzTAB and EzACCESS carried the workstation model into Internet-based access, allowing users to analyze subscribed surveys, share sessions, and distribute client-ready reporting.
What we do
Data access tools for media, market research, and advertising.
New Age Media Systems provides access to proprietary studies and major syndicated surveys, with crosstabulations, reach and frequency projections, and customer support for research users.
New Age Media Systems, Inc. is a service and consulting company providing data access tools to the media, market research and advertising industry.
Media and research data access
New Age is a leading Cross Tabulation Solutions Provider for Custom, International, and U.S. Consumer Insights Survey Data.
Custom and syndicated survey reporting
EzTAB users still enjoy much of the original forethought put into the system's basic architecture.
EzTAB architecture
Officers' background
The people behind the workstation.
Daniel Herssein
Partner, CEO and Founder
Responsible for identifying and evaluating new technologies and guiding NAMSI's software architecture. Previously built and led Ogilvy & Mather's Media Department IT group and represented O&M at the AAAA's Media Technology Committee. Earlier roles included Interactive Marketing Systems and Telmar after PhD course work in Combinatorics and Optimization at the University of Waterloo.
Morris Grajower
Partner, In Memoriam
Responsible for NAMSI's day-to-day management, overseeing hardware operations, software development, and database administration. Before NAMSI, he worked as a software development consultant across multiple industries.
Steve Molkenthin
Partner, Executive Vice President
Responsible for marketing New Age's systems and service while overseeing business operations, customer support, training, and product specifications. Previously led consulting work for print media companies and served as V.P. National Support Services for Telmar.
Operating principles
Built around analysts, data owners, and support.
Fast answers from large survey databases.
One analytical environment across subscribed studies.
Output that moves from screen to report to client-ready file.
Support that can understand both the software and the research question.
Client help
Need help?
NAMSI client support is direct: email, phone, and people who understand both the software and the research question.
Request information
Tell us about your survey reporting needs.
If your team is building crosstabs manually, distributing custom survey results, or looking for faster access to proprietary data, send us a short note and we will follow up.
Contact
580 Fifth Avenue, Suite 820
New York, NY 10036
Email: help@crosstab.com
Phone: +1 (212) 695-1590 x16